Castlerock

investing in the brand

Castlerock is a private business investment fund offering New Zealand investors the best of both worlds: quarterly cash distributions and long-term capital growth. Their offer was strong, but their brand wasn’t landing with the investors they most wanted to reach.

Brand Strategy

Brand Identity

Logo Design

Brand Guidelines

Website Design & Development

Search Engine Optimisation

Support

Marketing Collateral

challenge

The existing brand wasn’t resonating with the large wholesale investors Castlerock was targeting. The logo needed redesigning and modernising, with a new design language across colour, typography and style.

solution

We brought the Castlerock identity together into one refreshed, unified brand, and created brand guidelines to keep it consistent and striking across print and digital. A fresh new website completed the rebrand.

how can we help?

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