creating a fresh face

Fresh To Go.

Fresh To Go is a true Kiwi success story, combining food innovation with locally sourced ingredients to make fresh, ready-to-eat salads and snacks for individuals, families and events. Their food needed photography that looked as good as it tastes.

Photography

challenge

Ready-to-eat food sells on appetite appeal. Fresh To Go needed images that captured the freshness and quality of their range, so customers could almost taste it before they’d taken a bite.

solution

We styled and photographed Fresh To Go’s salads and snacks, with lighting and composition that put freshness first. The result is a library of mouth-watering images that works hard across all their marketing.
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