1/ The brief.
Tyrepower is the largest independent retailer in the New Zealand market. There are over 16 Tyrepower stores across the country. The Group has been recognised by the major tyre manufacturers as an integral part of the tyre industry in New Zealand.
Tyrepower needed StudioEleven’s help to redesign and restructure its existing website. The focus was to be on product and ensuring a quality user experience in searching for location as well as specific vehicle products.
Tyrepower also required design, print and distribution nationwide of the its quarterly catalogue.
2/ The process.
Driving potential customers right to Tyrepower’s door.
StudioEleven produced a website to meet the very specific needs of Tyrepower and its site visitors. It incorporated custom search functionality such as tyre width, rim and profile aspects, so potential customers could find the correct product quickly and easily.
3/ The solution.
Staying on the right path.
Tyrepower’s super-functional site continues to drive fantastic results for its nationwide stores.
StudioEleven has an ongoing relationship with Tyrepower, both producing its quarterly catalogue and hosting/maintaining the website. Our constant monitoring of audience trends and behavior onsite means we can adjust site content, graphics and architecture to better fit changing requirements at any time.