Determine goals.

The where you we now to where we want to be – what does success look like to you? Understanding this helps determine key performance indicators (KPIs) for any digital project. Setting goals and priorities up front gives us a clear direction for our online marketing campaigns and the digital strategies we use.

Scope & plan.

The planning stage of a digital strategy is pivotal to its success. We scope your project realistically so right from the start you know what’s required in terms of budget, timelines and expectations.  The most “bang for your buck” with the right marketing strategy, is ensured.

Evaluation & analysis.

Information is vital. We’ll analyse your historical data to identify what’s worked in the past and what hasn’t. We’ll find out where, and more importantly HOW, we need to add value so your business can retain and gain more customers.

Competitive research.

We research your business, its competitive landscape and current market trends. From who your target audience is and what’s the purpose of their interaction with you to the keywords they use to search for products and services like yours. By outlining the who, the how and the why, we can understand the required tone and the functionality to enhance their interaction with you in future.

User experience.

Our digital expertise and data analysis together create an truly engaging online experience for your end-user. From identifying what it is your customers are looking for, how they search, and what their problems are, we can then look at the information flow/pathway and create content to match.