1/ The brief.
Colourplus is New Zealand’s one stop decorating shop, with 22 stores nationwide. Its comprehensive range of products, including paint, wallpaper and curtains, are top quality and represent great value.
Working alongside the Colourplus marketing team, StudioEleven was tasked with updating the established brand with a fresher, more on-trend look and feel. The focus was creating various in-store and advertising material.
2/ The process.
Breathing new life into an established brand
Updating visual marketing material that was tired and in need of a makeover was StudioEleven’s first project. This included magazine advertising, press ads, as well as in-store material and nationwide mailers, aligning all of the above with the brand’s new image.
3/ The solution.
Keeping decorating inspiration top of mind.
Our new designs have helped to ensure that the Colourplus brand is top of mind when it comes to decorating. The Colourplus marketing material is now cohesive, appealing and relevant.