1/ The brief.
Fresh To Go is a true Kiwi success story. The company has combined food innovation with locally sourced ingredients to produce a huge variety of fresh, ready-to-eat salads and snacks that are pre-packaged for individuals, families and events.
The team at Fresh to Go wanted to make healthy eating accessible to everyone.
To help achieve their goal they initially needed a website that catered for all their e-Commerce needs while presenting an attractive and easy-to-use interface for clients.
As the business grew and it started to reach a bigger market, they asked StudioEleven to help develop and design a fresh new look more inline with the company’s direction and values.
2/ The process.
A website to propel Fresh to Go into new markets.
To start with, the StudioEleven team designed and built an
e-Commerce website that incorporated a number of features and functions to meet Fresh To Go’s needs. This included advanced product pricing, quantity discounting and a cart-value based shipping matrix.
We then worked with Fresh-To-Go on their product styling and photography, as well as print design and production, to provide a revitalised image for the company’s new launch.
3/ The solution.
Creativity and support – to keep the ‘fresh’ in Fresh to Go.
Fresh To Go have a vibrant website that reflects the company ethos, and really does make healthy heating accessible to all.
With the help of its more established web presence and attractive branding, it has expanded into supermarkets (including Pan’n’Save and New World) and cafes throughout New Zealand.
StudioEleven’s continued support involves product styling and photography, and also further development of the website as new products are introduced and further functional requirements are identified.